How The Infatuation upended restaurant reviews

Author

Brad Wolverton
June 04, 2024

👋🏻 Welcome to Newsletter Examples, where I highlight the formats, strategies, and best practices of leading newsletters to help you improve your newsletter.

Today, I’m taking you inside The Infatuation, a fast-growing restaurant review site that’s eating Yelp for lunch. Total examples: 5 ✅ (do this) + 1 ❌ (don’t do that). Total reading time: 3 minutes.

Not a subscriber yet? Sign up free here.

Example 1: Challenge incumbents ✅

The Infatuation is quietly eating into incumbent reviewers’ marketshare in over 60 US (and nearly 30 international) cities, with dedicated newsletters for about a dozen cities.

Example 2: Smother the market ✅

Example 3: Call ‘em like you see ‘em ✅

Example 4: Show ‘em how the sausage is made ✅ + ❌

Example 5: Add a twist ✅

Hope you enjoyed this week’s examples. I’ll be back next week with a new set!

☮️ -Brad

P.S. If you want to learn how to write good reviews (or uncover some cool spots), check out these Infatuation posts:
🍻 The last great dive bar in NYC (and the most fun bars)
🌱 The best vegan restaurants in NYC (my fave on that list: Spicy Moon)
🌴 Why you should eat your way across 163rd Street in Miami