👋🏻 Welcome to Newsletter Examples, where I highlight cool sh*t I’m seeing in newsletters that you can steal for your newsletter.

This week, I’m sharing examples of 3 excellent newsletter gift guides, compiled by Austin Business Review, Platonic Love, and Lenny’s Newsletter. Reading time: 3 minutes.

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🌅 Austin Business Review

If you’re looking for a model of how to put together a holiday gift guide, look no further. Author Ethan Brooks gathered suggestions from local businesses, and highlighted 60+ products in this beautifully designed PDF.

Austin Business Review’s guide is organized by gift type, including economical, functional finds like this founder-ready cold-plunge caddy, and these only-in-Texas treats👇️ …

💕 Platonic Love

Many gift guides make money through ads or affiliate revenue. Platonic Love doesn’t do either. Instead, they’re giving away a big pile of gifts to two lucky subscribers.

📈 Lenny’s Newsletter

This is Lenny’s 4th annual gift guide, and, like his newsletter, he indexes on useful, timeless items, including:

• the top-recommended products from his podcast guests

• “cute shit” his wife suggested (including this “dreamers’ bundle” from an Asheville, NC, company donating a portion of sales to disaster relief)… (bought!)

• this sleep mask that will “change your sleep and thus your life”… (bought x2!)

• meaningful gift subscription recs👇️…

But the most meaningful thing I read in any 2024 gift guide was Lenny’s remembrance of the good friend he just lost. It’s a tearjerker of a story, and a reminder that, in this season of consuming, friendships are the best gift we have.

Hope you enjoyed this week’s examples. I’ll be back in 2 weeks with a new set!

☮️ -Brad

P.S. My family and I had an awesome time in the UK last week. Shoutout to reader and longtime pal Brendan Murray, who writes Bloomberg’s Supply Lines newsletter, for the hospitality!

P.P.S. Can you guess where I took the below pic? Reply with your best guess (hint: it wasn’t in London). I’ll share the answer in the next issue…

ICYMI: Links to recent issues

📈 The secret to Semafor’s growth 
🧠 Why 700k people love Contrarian Thinking
✨ How to make long emails engaging
💰️ The path to making money with your newsletter
📧 Why less is more in newsletters